A wordmark, stationary set, and images for professional composer Jacob McFarland.
︎︎︎ THE PROBLEM
Jacob McFarland is getting his music and name out there and needs a cohesive brand to visually market himself as a professional composer. He not only needs graphic design assests to speak to his lucisous sound, but also imagery to give the name “Jacob McFarland” a face.
Jacob McFarland is getting his music and name out there and needs a cohesive brand to visually market himself as a professional composer. He not only needs graphic design assests to speak to his lucisous sound, but also imagery to give the name “Jacob McFarland” a face.
︎︎︎ THE GOAL
I aim to create a visual identity that reflects his sound full of lush soundscapes and groovy textures with elements from contemporary minimalism and techniques of the Avant-guard.
I aim to create a visual identity that reflects his sound full of lush soundscapes and groovy textures with elements from contemporary minimalism and techniques of the Avant-guard.
︎︎︎ THE SOLUTION
The wordmark is inspired by the geometry of a keyboard and Art Deco architecture. This structural foundation is juxaposed with elements of textured imagery; a reflection of McFarland’s blend of traditional and experimental sound.
The wordmark is inspired by the geometry of a keyboard and Art Deco architecture. This structural foundation is juxaposed with elements of textured imagery; a reflection of McFarland’s blend of traditional and experimental sound.
︎︎︎ PROCESS![]()
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